What is Keyword proximity?

The results of keyword proximity may be seen by taking a moment to perform a search in your favorite search engine. If you target a keyword phrase, you will often find that the difference between your keyword search and the same search using "stop words" (e.g. in, and, we, and of course, your company name or Website address) are vastly different. You should avoid "filler words" or "stop words" between important keywords.