Adwords ad disaproved for "violent content"?

If you believe you have recognized the words that are questionable, then you might want to stray away from the actual trademarked name and use the general term for the item. For example, instead of 'flesh rippers' (assuming that flesh rippers is a knee pad) then use the term knee pad. I understand that people search for brand, but if the product has an ID or any other word that would associate it with the brand, then combine the general term with the product ID. Keep in mind that their review system is partially automated. They search ads for keywords and then people get e-mails such as the one you received. This may get you on the right track.